Jeff Walker has been working quietly for years, selling millions of dollars of "how to" information online, none of it in the Internet Marketing Niche. His specialty has been rolling out new products, becoming a sought after hired gun for launching new product promotions for other online marketers. In October 2005, Jeff finally released his first Internet Marketing product, The Product Launch Formula. The Product Launch Formula has become the gold standard methodology for rolling out new product launches online and has been behind some of the biggest launches in the past year.
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