Avg. Customer Review
(4.5 Stars): Number of Reviews: 2
Summary
Perry Marshal is widely know among Internet Marketers as the Adwords Guru. With a background in Direct Marketing, Perry latched to Google Adwords early on and quickly saw the power it held. As a marketing consultant, Perry was able to leverage Adwords to the benefit of his clients and became an expert along the way. His ebook, The Definitive Guide to Google Adwords is an industry staple. He offers other books, and training materials, as well as advanced couching and consulting.
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This is a mandatory read for anyone that's not already extremely profitable with Adwords. Unlike Adwords books like Google Cash, this one isn' t about any type of "make money" system. It's simply about how to set up your campaigns properly.
To a rookie, the concept of Adwords seems easy - pick your keywords and bid. But if that's all you do,you'll lose a ton. Quickly. There's so much more to it, and Perry will cover all the important stuff.
If the concepts of "peel & stick" or "keyword clusters" are new to you, then you need to read this.
Highly recommended for anyone who plans on using Adwords (or any ppc, really) to promote their business.
I belong to Perry's Renaissance Club, which is a monthly print newsletter, come by snail mail. Overall I like it. It is pretty broad as far as topics. He does cover Adwords alot, but also general marketing stuff too. Sometimes he goes way off topic but not too much. Also, he sends (I think it's every other month) audio Cd's, usually interviews of other industry types. These are excellent.
Overall I would recommend it. It's pretty cheap, about $29 per month.
